We’re a boutique creative and communications agency that blends big-agency expertise with hands-on, dedicated partnership.
Who We Are
Great work starts with great relationships — collaborating closely, listening intently, and understanding what truly matters. With a roll-up-our-sleeves approach at every level, FOVNDRY works side by side with our clients to strengthen brands, shape stories, and create communications that resonate.
Led by seasoned strategists, storytellers, and problem-solvers who have worked together for over a decade, we blend big-agency know-how with the dedication and flexibility of a boutique firm. Our diverse experience across sectors and disciplines allows us to see challenges from every angle — turning insights into solutions and strategy into seamless execution.
FOVNDRY is a proud MBE/DBE and 100% woman-owned small business.
What We Do
We BuildandAmplify Brands
- Strategy
Through comprehensive research and in-depth stakeholder interviews, we uncover key insights, mindsets, and opportunities for impact — delivering clear recommendations and actionable roadmaps that guide brand identity, messaging, and communications efforts.
- Brand Strategy
- Brand Positioning
- Communications Strategy
- Market Research
- Identity
From brand identity design to messaging frameworks and narrative development, we shape the visual and verbal elements that define how organizations present themselves — ensuring clarity and consistency across every touchpoint.
- Naming
- Logos + Visual Systems
- Key Messaging
- Communications
We craft and deliver strategic messaging across internal and external channels — including public relations, social media, content marketing, and media relations — to inform, influence, and strengthen audience connections.
- Content Development
- Earned Media
- Social Media
- Thought Leadership
- Reputation + Issues Management
- Stakeholder Engagement
- Activation
Through a mix of organic and paid media, collateral, campaigns, and brand experiences, we meet audiences where they are to amplify reach, build awareness, foster loyalty, and inspire action.
- Digital + Print Campaigns
- Materials + Collateral Production
- Paid Media
- Community Outreach + Engagement
Our Work
Industries
- Higher Education
- Real Estate
- Transportation
- Automotive
- Professional Services
- Consumer Services
- Health & Science
Featured Clients
As the newly awarded VW After Sales strategy, creative, and development Agency of Record — following more than a decade of personal professional experience of agency team leads — FOVNDRY is responsible for strategy and execution of all Tier 1 campaigns, collateral, and initiatives across service, parts, and accessories for VW drivers and dealers nationwide.
FOVNDRY partners with Atlas Restaurant Group, the mid-Atlantic’s largest multi-concept operator, to deliver strategic creative services. From campaign strategy to materials development, we craft dynamic stories and high-impact visuals that elevate their brand, promote their establishments, and drive results.
Partnering with this commercial real estate powerhouse to elevate its branding and marketing efforts, FOVNDRY develops distinctive brand identities for properties nationwide. Through tailored strategies and flawless execution, we ensure each property stands out in its competitive market in unexpected and compelling ways.
As the U.S. Chamber of Commerce Foundation’s long-term trusted creative partner, FOVNDRY provides high-volume design and production support — from white papers and reports to social media graphics and animated videos — while expertly managing complex production timelines to ensure seamless, on-brand delivery.
FOVNDRY elevated American Pest’s brand — refining messaging, visual identity, and market positioning. As the Agency of Record for this home services organization, we ensure a cohesive, impactful presence across collateral, social, PR, and PPC — sharpening their edge against national competitors.
As the U.S. strategic communications Agency of Record for this global mobility operator, FOVNDRY supported a brand elevation and development of an integrated communications strategy aimed at building awareness and consideration in local markets. Ongoing, FOVNDRY activates earned media, thought leadership, email marketing, and collateral development efforts in support of these goals.
In support of its major renovation and re-opening, FOVNDRY partnered with The Folger to attract a wider and more diverse audience, repositioning it as a destination for all. Through a thoughtful, Addy-award-winning campaign that blended Shakespearean inspiration with contemporary design, FOVNDRY developed a new identity that captured the essence of the transformation, distributed across a full range of paid and organic print and digital media.
As a key subcontractor in support of Vision Zero, FOVNDRY develops monthly organic social media toolkits, as well as manages and optimizes ongoing paid social media campaigns. Additionally, our media experts lead media strategy, buying, and management for select larger mixed-media initiatives. Through targeted engagement, we help MHSO educate and inform Maryland drivers — fueling awareness and action toward safer roads.
FOVNDRY developed a comprehensive brand strategy for the Universities at Shady Grove that simplified its complex value proposition while highlighting its unique strengths. Informed by numerous stakeholder interviews, audience focus groups, and a comprehensive survey distributed to all key audiences, the strategy led to the creation of a dynamic brand campaign designed to increase awareness and enrollment.
In an effort to reach healthcare professionals to promote and drive conversions for the FDA’s continuing education courses and resources, FOVNDRY provided campaign and media strategy, planning, and buying; paid media asset development and execution; and end-to-end campaign management across paid social, search, video, and select trade publications.
FOVNDRY partnered with this mission-focused, non-profit organization to develop the brand identity, design and launch the website, and create a foundation for ongoing engagement. Our work continues through strategic email marketing, paid media management, and the development of collateral and apparel to drive membership and strengthen the HCA community and its impact.