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News  /  11.05.2020

2Betties Taps Van Eperen (Now FOVNDRY) As Branding Agency Partner

Maryland-based, women-owned companies join forces to advance healthy snack producers’ brand identity and reach.

Rockville, Md. (November 5, 2020) — Van Eperen (now FOVNDRY), an integrated communications agency specializing in public relations, marketing, and creative services, today announced the addition of 2Betties to its roster of clients. Van Eperen (now FOVNDRY) will work with 2Betties to support the evolution of the 2Betties brand and associated brand assets.

Founded by mother-daughter duo Bridget Greaney and Nancy Becker in 2018, 2Betties was launched to offer a healthy snack alternative in an industry loaded with sugary options. This labor of love produced a series of nutritious, delicious, and baked donut-shaped treats called “Rounds.” Free of gluten, dairy, grains, and refined sugars, 2Betties Rounds come in six guilt-free flavors – Chocolate Chunk, Maple Cinnamon, Vanilla Bean, Mocha Chip, Sweet Almond, and Pumpkin Spice and can be purchased online at 2Betties.com as well as a variety of local and natural grocery stores.

“We started this amazing journey early on with significant help from a few of Van Eperen’s (now FOVNDRY) team members,” said Bridget Greaney. “Now that the business has grown and our mission to raise awareness and reduce the amount of sugar and unnatural ingredients in our food is on the move, we’re thrilled to tap into the agency’s fully integrated services as we evolve our brand and expand our reach.”

To meet the needs of an ever-changing industry and to best position 2Betties now and in the future, Van Eperen (now FOVNDRY) has started the process of refining and advancing 2Betties’ brand identity, including copy and design updates for multiple sections of the website, a new-and-improved look for product packaging, plus the creation of new email marketing templates for use in ongoing promotional and lifestyle content pushes. Likewise, Van Eperen (now FOVNDRY) will help create a more scalable and impactful unboxing experience for use across existing and new direct-to-consumer channels.

“This is true partnership of two Maryland Strong businesses,” said CEO and founder Laura Van Eperen. “Bridget and Nancy value relationships as much as we do, so it’s a pleasure to be working with them so closely to evolve their branding while opening the door to greater audience segments and revenue streams. It doesn’t hurt that our offices are fueled by their product. We’re huge fans and loyal customers.”

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GET TO KNOW FOVNDRY

FOVNDRY (formerly Van Eperen) is an award-winning, fully integrated communications agency that has made its mark in the public and private sectors, plus a variety of membership-based associations since 2004. We craft custom solutions for multiple industries, including: Health & Science, Transportation, Real Estate, Education, Consumer Packaged Goods, and more. With offices in Rockville and Baltimore, our Maryland-based PR and marketing firm also fulfills the creative and branding needs of businesses and organizations in the DMV and beyond.

We’re a certified minority business enterprise (MBE)/disadvantaged business enterprise (DBE) in Maryland, Virginia, Washington, D.C., Delaware, North Carolina, and Pennsylvania. As well, FOVNDRY is a woman-owned small business (WOSB) that’s on the federal GSA AIMS schedule (GS07F0312T), and on a mission to help DoD and HHS agencies. Get to know us better in person, and connect with us daily via LinkedIn, Twitter, Facebook, and Instagram.