CAPABILITIES

MARKETING

FACT: Great creative is widely ineffective if it’s never seen.

That’s why, in addition to developing a sound strategy up front, FOVNDRY looks at the best channels to drive your message home, at work, or on the go. Wherever your audience is, the right media mix of social, digital, traditional—plus optimal search engine tactics—will ensure you’re right there, as well.

  • Other Capabilities

01

Planning and Integrated Strategy

From competitive analysis and customer journey mapping to channel strategy and measurement plan development, we build integrated marketing strategies that maximize the user experience across touchpoints and drive consumers through the funnel toward conversion.

02

Media Planning and Buying

Through our end-to-end approach to print and digital media planning and buying, we develop a messaging and placement strategy tailored to your location and audience, negotiate rates with publications and outlets, develop and place the ads, and measure results to ensure maximum ROI.

03

Advertising

Via a multitude of traditional and digital channels, we promote your brand, product launch, or service offerings directly to your target audiences with strong CTAs that inspire action and drive conversions.

04

Social Media Management

Paid, organic, or a combination thereof, we develop and execute targeted social media strategies—comprised of shareable, mixed-media content optimized per platform—that connect with audiences and build a community of brand loyalists.

05

Search Engine Marketing (SEM)

Whether driving impressions or conversions, we develop and manage ads across the Network to increase visibility among target audiences in search engines and drive them to your website to take action—optimizing messaging, targeting, and budgets toward KPIs every step of the way.

06

Creative Concepting, Content, and Development

Logos, style guides, ad campaigns, and more—from building (or re-building) a brand’s identity from scratch to crafting messaging strategies and carrying out all copywriting and graphic design needs, we develop and promote creative content that makes an impact.

07

Print and Digital Materials Development

Need a fully integrated suite of materials or a handful of assets for an upcoming conference or trade show? We write, design, and coordinate fulfillment/production of a wide array of print and digital collateral—including brochures, videos, websites, and more.

08

Email and Direct Mail Marketing

Mailbox or inbox, static or dynamic, purchased list or owned—we create and oversee the distribution of smart, targeted direct marketing strategies from start to finish.