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CAPABILITIES

PUBLIC RELATIONS

At FOVNDRY, we expertly merge traditional, digital, and social tactics to deliver the right message to the right people, at the right time. From telling your story to protecting your good name, we build strategic public relations plans that leverage our relationships with local and national media to drive results. (Even our own founder and CEO, Laura Van Eperen, was a former broadcast journalist.) All in all, we know what it takes to get aired, printed, and shared. Our methods are backed by a 16-year track record as one the best PR firms in DC, Maryland, and Virginia (under the name Van Eperen.) And now, it’s your time to be recognized.

  • Other Capabilities

01

Planning and Integrated Strategy

We build strategic plans that employ the PESO model to share your message through paid, earned, shared, and owned media—all to build awareness and reach your goals.

02

Community Outreach and Events

Whether an in-person, virtual, or social community, we’ll increase awareness, build consensus, and address key stakeholders through strategic education and outreach programs—including hosting information fairs and special events, distributing marketing materials, and conducting one-on-one meetings.

03

Crisis Management

After crafting a well-researched and well-practiced crisis communications strategy that covers all manner of crises, we’re ready to help you navigate difficult situations and position you for long-term success with counsel regarding situational analysis, messaging, and delivery.

04

Public Information Services

We support Public Information Officers and associations in determining optimal strategies to announce news, handle crises, or release information to members or constituents.

05

Media Relations and Management

At the intersection of traditional and social media, we employ targeted media outreach efforts and leverage relationships with the right reporters to secure placements in local and regional television shows, radio stations, and national publications.

06

Media and Speaker Training

We prepare your leaders for on-camera interviews—conducting mock interviews and speeches—and employ thought-leadership strategies to strengthen your brand and public perception.

07

Press Event Coordination

From defining the message and scheduling the event and location to contacting media, training participants, and handling media follow-ups, we coordinate efforts from start to finish—whether planned or short notice.

08

Reputation Management

We protect your reputation—among the public and stakeholders—and drive a positive drumbeat of stories and content across multiple digital and traditional channels.

09

Social Media Management

From establishing a social presence and developing a strategy to writing content and engaging actively with your audience and influencers, we manage organic and paid social efforts across Facebook, LinkedIn, Twitter, and Instagram.

10

Content Development

Press releases, media alerts, bylines, contributed articles, blogs, and more—whether it’s a media opportunity or thought leadership, we’ve got you covered.

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