CLIENT

American Geophysical Union

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A Mission For Mankind

AGU is a not-for-profit, scientific organization dedicated to the advancement of Earth and space sciences, and represents members around the world—all committed to conveying science’s ability to benefit humanity.

For several years, FOVNDRY (formerly Van Eperen) provided AGU with a variety of integrated communication services that effectively supported AGU’s priorities and initiatives—including on-site strategic-communications consulting and on-camera media training sessions for AGU leadership, senior staff, and members.

Services:

  • Integrated Marketing
  • Strategic-Communications Consulting
  • Campaign Concepting & Materials Development
  • Thought Leadership
  • Media Training
  • Social Media
  • Earned Media
Integrated Communication Services

Rising To The Challenge

FOVNDRY provided strategic editorial guidance and led the creative direction for the development of AGU’s “Surging Waters: Science Empowering Communities in the Face of Flooding” report and associated outreach materials, which served to educate, inform, and promote AGU’s position as a policy thought leader among federal lawmakers, Congressional influencers, and the American public.

Integrated Communication Services

#ScienceIsEssential

Additionally, in support of AGU’s #ScienceIsEssential campaign—an integrated advocacy campaign initially launched via cause-driven infographics for a policy audience—FOVNDRY developed a policy outreach plan to strengthen AGU’s efforts to raise awareness and support for essential Earth and space science funding. This plan also included a Thunderclap webpage, a platform that increased engagement with social pages created for the cause.

Integrated Advocacy Campaign

 

The Results

AGU’s #ScienceIsEssential campaign, which FOVNDRY launched in just three weeks, earned impressive reach among target audiences:

  • 1.6 million impressions across Facebook, Twitter, and Google Display Network
  • 70 participants in the Thunderclap campaign, reaching approximately 110,000 people

Additionally, FOVNDRY was named as a 2020 Hermes Creative Awards Platinum Winner for The “Surging Waters: Science Empowering Communities in the Face of Flooding” report.

// Sharp Spring Script