Lincoln Property Company (LPC) is a national commercial real estate firm that specializes in property leasing, management, and development—with a significant local presence throughout the Washington, DC metro area. In addition to providing a full suite of marketing services for LPC’s corporate office, it’s perhaps FOVNDRY’s ability to brand and rebrand their extensive portfolio of commercial real estate properties (even beyond the DMV) that is truly game changing. These 3rd-party clients get first-class treatment when it comes to sound strategy and flawless creative execution.
Core services:
It starts with a thorough evaluation of the office building itself—including its surrounding location, competitors, existing and prospective tenant base, and so on. From there, positioning is put in place and a brand toolkit gets developed with logo, type treatments, color palate, graphic patterns and textures, photography styles, and more (depending on needs). Each building has its own unique identity that is expressed throughout a variety of high-profile assets, including:
Just as important as building brands is building relationships. The trust built with LPC is based on always delivering what was promised and achieving results—something we take great pride in with all our clients.
LPC’s business pitches are a big deal. Literally. To help them win over prospective clients and showcase what a truly amazing company they are, LPC tapped into FOVNDRY’s creative team to theme these important presentations—turning them into unexpected and impactful experiences. Whether in-person or virtual, these key meetings come alive with themed graphic design and messaging, audio production, and a few other fun branded teasers and leave-behind items.
In 2021, FOVNDRY’s creative concepting and execution in support of LPC’s new business efforts earned a Platinum Hermes Creative Award. However, it’s FOVNDRY and LPC’s shared team philosophy that truly wins the trophy.
