The real-life superheroes at U.S. Pharmacopeia (USP) have been setting critical quality standards for medicines and supplements for the last 200 years. The scientists and researchers at USP work tirelessly to protect and better the health of people worldwide—and the work that this global, independent nonprofit does is essential to public health standards, integrity, and trust. So, we knew that it was vital to not only get the USP story right, but also to share it in the most efficient ways with media, influencers, and key stakeholders.Core services:
Since 2020 (and during the height of the COVID-19 pandemic), FOVNDRY has helped increase USP’s visibility and further broaden its brand awareness surrounding emerging news and important topics, USP initiatives, and milestones through strategic media- and editorial-based communication efforts. Services include:
Every public health issue that USP takes the time to research is an important one. Whether it’s pharmaceutical supply chains, COVID-19 vaccines, or reducing the risks of substandard and falsified medicines—the FOVNDRY team works to uniquely communicate these critical public health issues, aiding USP in their mission to get the right research and right information to the right people in the science community and beyond.
In collaboration with USP, FOVNDRY’s efforts have resulted in impactful earned media results within mainstream and trade outlets to reach key audiences.
Chain Drug Review