Blog  /  03.08.2021

International Women’s Day

In celebration of International Women’s Day, we asked a few people around the office for their personal opinions on gender equality and more, including our […]

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Blog  /  02.10.2021

Top 5 Reasons To Partner With Fovndry—A Mid-Atlantic Pr, Marketing, And Creative Agency

We get you. And we’ve got this. For 16 years, FOVNDRY (formerly Van Eperen) has served as a trusted communications advisor across the public and private […]

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Blog  /  02.05.2021

2021 Marketing Communication Trends

With a new year underway, we’re reflecting on 2020. If the year taught us one thing, it was how to manage and adapt to the […]

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Blog  /  01.11.2021

Ready, Set… Wait, Not So Fast. Answer These Questions Before Launching Your Next Communications Campaign

Let’s start with “what is a campaign?” A campaign is defined as an organized course of action to achieve a goal. Whether it’s developing and […]

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Blog  /  12.07.2020

Be Color Brave: Hold Your Organization To Racial Equity Standards

We are beyond our time to move the needle on increasing Black and brown representation in the workplace, specifically in the C-suite and corporate boards. […]

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Blog  /  11.12.2020

Digital Series – Part 3: You’ve Built It; Will They Come?

Now that you have assessed your current business landscape and decided to build or enhance your digital marketing strategy, it’s time to effectively implement channels and tactics, measure your success, and learn how to make informed decisions based on consumer behavior and data analysis.

In Part Three of our “Changing Your Business Model to Survive” series, we will discuss the best digital marketing practices for the optimizing reach and […]

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Blog  /  10.21.2020

Digital Series – Part 2: Building Your Online Business, Behind The Scenes

Now that you have decided to build your digital strategy, what’s next? In Part Two of our “Changing Your Business Model to Survive” series, we’ll […]

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Blog  /  10.09.2020

Just Like The Scouts—Be Prepared

In the 1947 Girl Scout Handbook, the motto of “be prepared” was explained this way: “A Girl Scout is ready to help out wherever she […]

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Blog  /  09.29.2020

Shifting Into Social Responsibility

It’s one thing to be nimble; it’s another to be authentic.

How many times have you heard or used the words “pivot” and “shift” over the past six months? Probably too many to count. In March, campaigns that […]

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Blog  /  09.28.2020

For The Record: Six Tips Every Spokesperson Needs To Know Before Their Next Media Interview

A reporter’s request for an interview just came in. You have the topic and the deadline. Is your spokesperson ready?

For more than 15 years, FOVNDRY (formerly Van Eperen) has helped clients navigate their way through it all—whether it was their first or fortieth media […]

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Blog  /  08.24.2020

Digital Series – Part 1: Less Knocking. More Clicking.

Adapting your digital doorstep for a better customer experience.

It’s impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to […]

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Blog  /  07.13.2020

Change Begins Within

Here are five internal ways to strengthen commitments to the Black community.

We recently shared our first of four blog posts in honor and celebration of Juneteenth. The first post gave four immediate actions to jumpstart your journey toward […]

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Blog  /  06.19.2020

How Agencies Can Authentically Market and Communicate with Black Audiences

Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how […]

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Blog  /  06.18.2020

Clear and Credible Content: Communicating During COVID-19

We recently “virtually” attended the Society for Health Communication 4th annual National Summit for Health Communication. Each year’s Summit provides new insights and an exchange of ideas; here are three to consider as communicating health information about COVID-19 continues to evolve.

1. It’s not a sprint; it’s a marathon. When a communications crisis hits, it can feel more like a sprint. Heightened intensity for a few […]

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Blog  /  05.20.2020

Using Crisis Levels To Prepare For The Unknown

There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading. […]

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Blog  /  05.13.2020

The (Re)Rise Of The Influencer

As we’re confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it’s natural that consumers […]

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