category

Blog

 

Blog  /  04.14.2022

The State of the Local TV Newsroom (Plus, Tips for Pitching to Local TV!)

Is pitching your story idea to the local news media getting you in front of your target audience? As the local media landscape continues to change and consumption habits shift to digital among core audience segments, FOVNDRY PR experts share first-hand insight into the current state of the local broadcast newsroom—and how to break through.

As an established communications consulting firm with full-time, in-house media relations personnel and expertise, we’re tapping into several former TV news journalists turned FOVNDRY PR staff members for valuable insights into the State of the Local TV Newsroom—offering you current tips for garnering local media news coverage.

Read more
NEW

Blog  /  04.05.2022

Striving for a Healthier Tomorrow for “Our Planet, Our Health”

On this World Health Day, FOVNDRY is proud to serve several mission-oriented health and science organizations in their dedication to provide accurate, timely information—and pledges to further that commitment in our personal and professional lives in pursuit of a healthier tomorrow.

It’s no secret that throughout this pandemic, healthcare providers, scientists, frontline workers, and others have sacrificed each and every day for the greater good. Yet […]

Read more

Blog  /  03.02.2022

7 Takeaways From A Creative Agency Newbie 

As a budding creative, only beginning what she hopes will become a long and robust career, a junior copywriter condensed some critical knowledge and observations from her first 90 days of agency life.

(Despite the title, these tips are worthwhile for anyone starting a new job—agency or elsewhere.)

Picture this: You’re a bright-eyed, recent college graduate, equipped with a journalism degree and some real-world copywriting experience in hand. You’ve never worked for an […]

Read more

Blog  /  02.03.2022

Thinking Of Rebranding? Here Are Five Good Reasons To Rebrand—The Right Way.

Whether it’s Old Spice repositioning to reach younger audiences with “Not your grandpa’s deodorant”; Dunkin dropping “Donuts” to remind consumers they offer more than just round deep-fried goodness; or the Washington Redskins leaving behind a derogatory term and moving forward with a new unifying Washington Commanders name; there are several major factors that fuel the need for a rebrand.

Whether it’s Old Spice repositioning to reach younger audiences with “Not your grandpa’s deodorant”; Dunkin dropping “Donuts” to remind consumers they offer more than just round deep-fried goodness; or the Washington Redskins leaving behind a derogatory term and moving forward with a new unifying Washington Commanders name; there are several major factors that fuel the need for a rebrand.

Read more

Blog  /  01.28.2022

Five Ways To Increase Your Brand’s Perceived Value. And Why That’s So Important For Your Business. 

When it comes to what your brand has to offer, first impressions are everything. They can be deal-makers—or deal-breakers. So, how does your target audience ultimately make its decision? A lot has to do with a thing called “Perceived Value.”

In marketing and PR, there are many types of “value”: monetary, functional, psychological, and social, just to name just a few. When you take elements […]

Read more

Blog  /  01.21.2022

The Writer’s Block: How to properly use hyphens, en-dashes, and em-dashes

With the language of business becoming more and more conversational, there are a lot of ways to express your point of view. While some punctuation marks have strict rules, others offer more flexibility. FOVNDRY’s content crew shares a few insights when it comes to “making a dash.”

With the language of business becoming more and more conversational, there are a lot of ways to express your point of view. While some punctuation marks have strict rules, others offer more flexibility. FOVNDRY’s content crew shares a few insights when it comes to “making a dash.”

Read more

Blog  /  11.09.2021

Is your PIO ready to go?

How can municipalities best respond and communicate transparently across digital platforms like Facebook, Twitter, and Nextdoor? As local governments implement plans in their communities, supported by Coronavirus recovery funds as part of the American Rescue Plan, now is also the time to evaluate an often-overlooked area of risk in your public information function. FOVNDRY's PIO experts share key considerations for refining your public information plan.

How can municipalities best respond and communicate transparently across digital platforms like Facebook, Twitter, and Nextdoor? As local governments implement plans in their communities, supported by Coronavirus recovery funds as part of the American Rescue Plan, now is also the time to evaluate an often-overlooked area of risk in your public information function. FOVNDRY’s PIO experts share key considerations for refining your public information plan.

Read more

Blog  /  10.25.2021

Communicating Science Through Words and Song

FOVNDRY CEO, Laura Van Eperen, reflects on the dedication and significant contributions of Dr. Francis Collins, director of the NIH. Throughout his career, Dr. Collins has been a trusted voice (whether singing or spoken) in science; we celebrate and thank him for his unwavering commitment to our nation’s health.

FOVNDRY CEO, Laura Van Eperen, reflects on the dedication and significant contributions of Dr. Francis Collins, director of the NIH. Throughout his career, Dr. Collins has been a trusted voice in science; we celebrate and thank him for his unwavering commitment to our nation’s health.

Read more

Blog  /  03.08.2021

International Women’s Day

In celebration of International Women’s Day, we asked a few people around the office for their personal opinions on gender equality and more, including our […]

Read more

Blog  /  02.10.2021

Top 5 Reasons To Partner With Fovndry—A Mid-Atlantic Pr, Marketing, And Creative Agency

We get you. And we’ve got this. For 16 years, FOVNDRY (formerly Van Eperen) has served as a trusted communications advisor across the public and private […]

Read more

Blog  /  02.05.2021

2021 Marketing Communication Trends

With a new year underway, we’re reflecting on 2020. If the year taught us one thing, it was how to manage and adapt to the […]

Read more

Blog  /  01.11.2021

Ready, Set… Wait, Not So Fast. Answer These Questions Before Launching Your Next Communications Campaign

Let’s start with “what is a campaign?” A campaign is defined as an organized course of action to achieve a goal. Whether it’s developing and […]

Read more

Blog  /  12.07.2020

Be Color Brave: Hold Your Organization To Racial Equity Standards

We are beyond our time to move the needle on increasing Black and brown representation in the workplace, specifically in the C-suite and corporate boards. […]

Read more

Blog  /  11.12.2020

Digital Series – Part 3: You’ve Built It; Will They Come?

Now that you have assessed your current business landscape and decided to build or enhance your digital marketing strategy, it’s time to effectively implement channels and tactics, measure your success, and learn how to make informed decisions based on consumer behavior and data analysis.

In Part Three of our “Changing Your Business Model to Survive” series, we will discuss the best digital marketing practices for the optimizing reach and […]

Read more

Blog  /  10.21.2020

Digital Series – Part 2: Building Your Online Business, Behind The Scenes

Now that you have decided to build your digital strategy, what’s next? In Part Two of our “Changing Your Business Model to Survive” series, we’ll […]

Read more

Blog  /  10.09.2020

Just Like The Scouts—Be Prepared

In the 1947 Girl Scout Handbook, the motto of “be prepared” was explained this way: “A Girl Scout is ready to help out wherever she […]

Read more

Blog  /  09.29.2020

Shifting Into Social Responsibility

It’s one thing to be nimble; it’s another to be authentic.

How many times have you heard or used the words “pivot” and “shift” over the past six months? Probably too many to count. In March, campaigns that […]

Read more

Blog  /  09.28.2020

For The Record: Six Tips Every Spokesperson Needs To Know Before Their Next Media Interview

A reporter’s request for an interview just came in. You have the topic and the deadline. Is your spokesperson ready?

For more than 15 years, FOVNDRY (formerly Van Eperen) has helped clients navigate their way through it all—whether it was their first or fortieth media […]

Read more

Blog  /  08.24.2020

Digital Series – Part 1: Less Knocking. More Clicking.

Adapting your digital doorstep for a better customer experience.

It’s impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to […]

Read more

Blog  /  07.13.2020

Change Begins Within

Here are five internal ways to strengthen commitments to the Black community.

We recently shared our first of four blog posts in honor and celebration of Juneteenth. The first post gave four immediate actions to jumpstart your journey toward […]

Read more

Blog  /  06.19.2020

How Agencies Can Authentically Market and Communicate with Black Audiences

Protests stemming from the deaths of George Floyd, Breonna Taylor, and many other Black Americans have allowed a space for us all to review how […]

Read more

Blog  /  06.18.2020

Clear and Credible Content: Communicating During COVID-19

We recently “virtually” attended the Society for Health Communication 4th annual National Summit for Health Communication. Each year’s Summit provides new insights and an exchange of ideas; here are three to consider as communicating health information about COVID-19 continues to evolve.

1. It’s not a sprint; it’s a marathon. When a communications crisis hits, it can feel more like a sprint. Heightened intensity for a few […]

Read more

Blog  /  05.20.2020

Using Crisis Levels To Prepare For The Unknown

There was the gruesome death by snowplow at the ski resort parking lot. Accusations of mismanagement at a Washington, D.C. attraction. An executive’s insider trading. […]

Read more

Blog  /  05.13.2020

The (Re)Rise Of The Influencer

As we’re confined to our homes and eyes shift to screens around the clock (have you checked your screen time lately?) it’s natural that consumers […]

Read more
// Sharp Spring Script