Immersion sessions and Discovery are essential first steps in crafting an enduring partnership between an agency and clients — opening a collaborative dialogue, ensuring alignment from the outset, and providing critical information to inform effective strategies.
Read moreWith economic uncertainty and shifts in the communications landscape fueled by AI, many organizational leaders question how they should adjust their marketing and PR budgets for 2024.
FOVNDRY’s CEO, Laura Van Eperen, shares a simple, proven rule of thumb—and why maintaining a communications budget isn’t just a recommendation, but a proven best practice.
Read moreEach interaction with the media is an opportunity to shape or amplify your brand’s voice. But knowing which PR tools to use — and how and when to use them — is crucial for navigating the media landscape. In addition to a full suite of digital tactics, our media experts employ these 7 Essential Public Relations Tools when interacting with the media.
Read moreA lot goes into developing an effective communications strategy—and doing it right takes time and resources. From reviewing past performance and uncovering new audience insights, to refining your narrative and establishing a plan for achieving organizational goals, FOVNDRY can help set you up for success in 2024 and beyond.
Read moreMarketing. Public Relations. Branding and Creative. Often, these specialties live in silos, operating independently to achieve organizational goals. But truly connecting, engaging with, and inspiring action among audiences requires coordination and collaboration. And in the communications agency world, that approach isn’t always the norm.
Integrated agencies combine the power of individual niche agencies to build thoughtful, cohesive solutions. Breaking down barriers to achieve greater results, we believe the strongest solutions are developed together.
Read moreHad it with hyphens? Take a look at FOVNDRY’s quick hyphen how-to guide and some rules for a few hyphen heavy hitters.
Read moreIn 2023, organic social remains an essential pillar of a holistic public relations + marketing strategy, and is the leading channel for brand discovery and trust. But not all social media strategies are created equal — organic social requires a unique approach.
Read moreGoogle’s longtime analytics version, Universal Analytics (UA) will soon be made obsolete by Google Analytics 4 (GA4). Organizations need to have their new GA4 property set up as soon as possible, as UA will stop collecting web analytics data on July 1st. It’s imperative that your organization have both your historic and current data integrated in one platform, GA4, for maximum insights and informed strategies.
Read moreSocial media has had a serious evolution over the past 20+ years. From its early days as a simple way to see what our friends were up to, to the powerhouse it’s now become: A powerful education, entertainment, news, and marketing tool—all rolled into one.
Read moreSocial media has had a serious evolution over the past 20+ years. From its early days as a simple way to see what our friends were up to, to the powerhouse it’s now become: A powerful education, entertainment, news, and marketing tool—all rolled into one.
Read moreIn recognition of Mental Health Month, FOVNDRY team members felt it was important to share what they do to support their own mental and emotional wellbeing in hopes of helping others and lessening the stigma.
Read moreAs an established communications consulting firm with full-time, in-house media relations personnel and expertise, we’re tapping into several former TV news journalists turned FOVNDRY PR staff members for valuable insights into the State of the Local TV Newsroom—offering you current tips for garnering local media news coverage.
Read moreIt’s no secret that throughout this pandemic, healthcare providers, scientists, frontline workers, and others have sacrificed each and every day for the greater good. Yet […]
Read morePicture this: You’re a bright-eyed, recent college graduate, equipped with a journalism degree and some real-world copywriting experience in hand. You’ve never worked for an […]
Read moreWhether it’s Old Spice repositioning to reach younger audiences with “Not your grandpa’s deodorant”; Dunkin dropping “Donuts” to remind consumers they offer more than just round deep-fried goodness; or the Washington Redskins leaving behind a derogatory term and moving forward with a new unifying Washington Commanders name; there are several major factors that fuel the need for a rebrand.
Read moreIn marketing and PR, there are many types of “value”: monetary, functional, psychological, and social, just to name just a few. When you take elements […]
Read moreWith the language of business becoming more and more conversational, there are a lot of ways to express your point of view. While some punctuation marks have strict rules, others offer more flexibility. FOVNDRY’s content crew shares a few insights when it comes to “making a dash.”
Read moreHow can municipalities best respond and communicate transparently across digital platforms like Facebook, Twitter, and Nextdoor? As local governments implement plans in their communities, supported by Coronavirus recovery funds as part of the American Rescue Plan, now is also the time to evaluate an often-overlooked area of risk in your public information function. FOVNDRY’s PIO experts share key considerations for refining your public information plan.
Read moreFOVNDRY CEO, Laura Van Eperen, reflects on the dedication and significant contributions of Dr. Francis Collins, director of the NIH. Throughout his career, Dr. Collins has been a trusted voice in science; we celebrate and thank him for his unwavering commitment to our nation’s health.
Read moreIn Part Three of our “Changing Your Business Model to Survive” series, we will discuss the best digital marketing practices for the optimizing reach and […]
Read moreFor more than 15 years, FOVNDRY (formerly Van Eperen) has helped clients navigate their way through it all—whether it was their first or fortieth media […]
Read more1. It’s not a sprint; it’s a marathon. When a communications crisis hits, it can feel more like a sprint. Heightened intensity for a few […]
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