Blog  /  06.18.2020

Clear and Credible Content: Communicating During COVID-19

1. It’s not a sprint; it’s a marathon.

When a communications crisis hits, it can feel more like a sprint. Heightened intensity for a few days. Though as our colleauge said, “Most organizations probably did not have global pandemic in their crisis communication plan.” With any long-distance run, we need to rely on our training; in this case, crisis PR plans outlining the steps, protocols, and adjustments to follow. Look weeks and months ahead, consider possible scenarios specific to your organization, and (try to) plan accordingly.

2. Have communications at the table.

We cannot do the above if communicators are not part of the conversation. An organization’s values are being communicated, and key audiences are paying attention. Our role as communicators is to assess the who, what, where, when, why, and how ¾ supporting our organizations and clients to develop and share clear and credible information.

3. Obligation to listen.

Listening to your audiences is important to understand how to ensure they receive health messages. There were a few resources shared during the Summit that can help:

Terry Savage, the Society’s president, noted that our work as health communicators is more important than ever. This sentiment proved true throughout the two-day event, from countering misinformation to the importance of research — developing and communicating clear and credible content during COVID-19 and beyond is critical.

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FOVNDRY (formerly Van Eperen) is an award-winning, fully integrated communications agency that has made its mark in the public and private sectors, plus a variety of membership-based associations since 2004. We craft custom solutions for multiple industries, including: Health & Science, Transportation, Real Estate, Education, Consumer Packaged Goods, and more. With offices in Rockville and Baltimore, our Maryland-based PR and marketing firm also fulfills the creative and branding needs of businesses and organizations in the DMV and beyond.

We’re a certified minority business enterprise (MBE)/disadvantaged business enterprise (DBE) in Maryland, Virginia, Washington, D.C., Delaware, North Carolina, and Pennsylvania. As well, FOVNDRY is a woman-owned small business (WOSB) that’s on the federal GSA AIMS schedule (GS07F0312T), and on a mission to help DoD and HHS agencies. Get to know us better in person, and connect with us daily via LinkedIn, Twitter, Facebook, and Instagram.

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