Crafting Your 2024 Marketing Strategy

Follow these Essential Steps when Building a Marketing Strategy:

1. Review 2023 Strategy + Performance:

Dive into past campaign outcomes, ROI metrics, and audience engagement + feedback to uncover gaps and opportunities.

2. Establish 2024 Business Goals + KPIs:

Keep them S.M.A.R.T. — specific, measurable, achievable, relevant, and time-bound.

3. Conduct Audience Research + Identify New Insights:

Beyond reviewing demographics and consumption habits, engage in external stakeholder interviews to uncover true perception, pain points, and mindsets.

4. Refine Messaging + Brand Narrative:

Connect with audiences on an aspirational level and ensure consistency across all aspects of your internal and external brand.

5. Define Content + Distribution Strategy / Plan Determine:

Determine the most effective channels and platforms for connecting with target audiences and optimally delivering your message.

6. Identify Necessary Tools:

Evaluate the efficiency of current tools, explore emerging technologies, and ensure application to your tactical needs.

7. Set Marketing Budget:

Factor in subscriptions, advertising, and content creation costs — and set aside a contingency fund for ad-hoc opportunities or unforeseen shifts.

8. Establish Performance Review + Optimization Milestones:

Prioritize regular strategy audits — ensuring timely pivots and continuous alignment with goals.

Start planning now for a successful 2024. Let’s meld.