Dive into past campaign outcomes, ROI metrics, and audience engagement + feedback to uncover gaps and opportunities.
Keep them S.M.A.R.T. — specific, measurable, achievable, relevant, and time-bound.
Beyond reviewing demographics and consumption habits, engage in external stakeholder interviews to uncover true perception, pain points, and mindsets.
Connect with audiences on an aspirational level and ensure consistency across all aspects of your internal and external brand.
Determine the most effective channels and platforms for connecting with target audiences and optimally delivering your message.
Evaluate the efficiency of current tools, explore emerging technologies, and ensure application to your tactical needs.
Factor in subscriptions, advertising, and content creation costs — and set aside a contingency fund for ad-hoc opportunities or unforeseen shifts.
Prioritize regular strategy audits — ensuring timely pivots and continuous alignment with goals.
Start planning now for a successful 2024. Let’s meld.more insights
FOVNDRY is an award-winning, fully integrated communications agency that has made its mark in the public and private sectors, plus a variety of membership-based associations since 2004. The firm crafts custom solutions for multiple industries, including: Health & Science, Transportation, Real Estate, Professional Services, Manufacturing and more. With offices in Rockville and Baltimore, the Maryland-based PR and Marketing firm also fulfills the Creative and Branding needs of businesses and organizations in the DMV and beyond. FOVNDRY is an SBA-certified woman-owned small business (WOSB), as well as a minority business enterprise (MBE)/disadvantaged business enterprise (DBE) in Maryland, Virginia, Washington, D.C., Delaware, North Carolina and Pennsylvania. Get to know FOVNDRY better at 301-836-1516 or Fovndry.com, and connect daily via LinkedIn, Twitter, Facebook, and Instagram.