FOVNDRY Expands Creative Services and PR Teams with Trio of Experienced Professionals

Rockville, Md. (January 6, 2023) – FOVNDRY, an integrated communications agency specializing in public relations, marketing and creative services in Rockville and Baltimore, Maryland, is pleased to announce the addition of Kierra Byrd as Associate Art Director, Jenna Trosien as Senior Designer, and Susan Kenedy as Account Manager.

Byrd joins FOVNDRY with design experience in both domestic and global markets, supporting creative strategy and execution across e-commerce and retail, social, and promotional collateral. Prior to joining the agency, she served as the Senior Visual Designer for Imre. Trosien joins the FOVNDRY team from HZ, a brand experience agency. She brings with her proven knowledge of building brands and executing collateral under both new and existing brand systems.

As members of the FOVNDRY team, both Byrd and Trosien will collaborate with account leads and creative team members to conceptualize, design, and deliver assets across a multitude of integrated print and digital marketing channels. In addition, they will assist FOVNDRY’s creative team in the development of brands from the ground up, including strategy, logo design, visual toolkits, and style guides.

Kenedy is a veteran communications professional who has worked for more than two decades with leaders, entrepreneurs and executives to grow their brands person to person. Prior to joining FOVNDRY, she served as a Public Information Officer/Video Producer for the Montgomery County, Maryland government. As a member of the FOVNDRY team, Kenedy will assist in the development of integrated communication strategies with a strong PR lens.

“The addition of these tried-and-true creative and PR professionals further positions our team to meet and exceed client expectations,” said Laura Van Eperen, Chief Executive Officer at FOVNDRY. “Each brings proven subject-matter expertise, complementing and bolstering the skill sets of our integrated team to deliver innovative and responsive communication services.”

Jase Neapolitan, FOVNDRY Creative Director added, “As more and more clients evaluate their core messages and double-down on their strategic approach—both internally and externally—the addition of key team members who view the brand experience through new and unique perspectives further enables FOVNDRY to craft experiences that will break through the clutter and truly resonate with stakeholders.”