Whether creating PR buzz for our clients or generating our own marketing news, we love keeping our thumbs on the pulse of the industry and driving content that can help businesses move ahead.
Immersion sessions and Discovery are essential first steps in crafting an enduring partnership between an agency and clients — opening a collaborative dialogue, ensuring alignment from the outset, and providing critical information to inform effective strategies.
With economic uncertainty and shifts in the communications landscape fueled by AI, many organizational leaders question how they should adjust their marketing and PR budgets for 2024.
FOVNDRY’s CEO, Laura Van Eperen, shares a simple, proven rule of thumb—and why maintaining a communications budget isn’t just a recommendation, but a proven best practice.
Each interaction with the media is an opportunity to shape or amplify your brand’s voice. But knowing which PR tools to use — and how and when to use them — is crucial for navigating the media landscape. In addition to a full suite of digital tactics, our media experts employ these 7 Essential Public Relations Tools when interacting with the media.
A lot goes into developing an effective communications strategy—and doing it right takes time and resources. From reviewing past performance and uncovering new audience insights, to refining your narrative and establishing a plan for achieving organizational goals, FOVNDRY can help set you up for success in 2024 and beyond.
Marketing. Public Relations. Branding and Creative. Often, these specialties live in silos, operating independently to achieve organizational goals. But truly connecting, engaging with, and inspiring action among audiences requires coordination and collaboration. And in the communications agency world, that approach isn’t always the norm.
Integrated agencies combine the power of individual niche agencies to build thoughtful, cohesive solutions. Breaking down barriers to achieve greater results, we believe the strongest solutions are developed together.
In 2023, organic social remains an essential pillar of a holistic public relations + marketing strategy, and is the leading channel for brand discovery and trust. But not all social media strategies are created equal — organic social requires a unique approach.
Google’s longtime analytics version, Universal Analytics (UA) will soon be made obsolete by Google Analytics 4 (GA4). Organizations need to have their new GA4 property set up as soon as possible, as UA will stop collecting web analytics data on July 1st. It’s imperative that your organization have both your historic and current data integrated in one platform, GA4, for maximum insights and informed strategies.