INSIGHTS

MAKING HEADLINES

Whether creating PR buzz for our clients or generating our own marketing news, we love keeping our thumbs on the pulse of the industry and driving content that can help businesses move ahead.

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News  /  09.04.2024

New Owner of FOVNDRY Communications Agency Announced

Megan Neapolitan takes the helm as Owner and CEO of Maryland MBE Firm.

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NEW

News  /  06.19.2024

FOVNDRY Wins PRSA-Maryland Award

Baltimore, Md. (June 13, 2024) – FOVNDRY, a Maryland-based integrated communications agency specializing in public relations, marketing and creative services, is honored to receive an […]

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Blog  /  03.25.2024

Recruitment Marketing Strategies That Convert Candidates

Attracting the best employees, no matter the industry or hiring scale, is a priority of every business. But if your company is competing for candidates in hot talent markets, or hiring at scale, cutting through the noise to reach top talent is critical.

Enter recruitment marketing.

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Blog News  /  03.21.2024

FOVNDRY Promotes Megan Neapolitan to President

FOVNDRY’s COO Megan Neapolitan takes on a new title: agency President.

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News  /  02.27.2024

FOVNDRY Expands Account Services Team

A new team member joins FOVNDRY, bringing an array of communications and creative experience with her to our Rockville headquarters.

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Blog  /  02.22.2024

Top B2B Marketing Strategies for 2024

Recently, FOVNDRY’s President Megan Neapolitan was interviewed by TheCMO’s Stephanie Hood for Authority magazine about her insights into the most effective B2B marketing strategies for companies in 2024.

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Blog  /  02.15.2024

Best Super Bowl LVIII Advertising Campaigns of 2024: Big Brands, Budgets and Celebrities

Who were the real Super Bowl winners during the commercial breaks? FOVNDRY awards the advertising campaigns and brands who scored big in 2024.

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Blog  /  12.01.2023

Immersion Sessions
and Discovery:
Laying the Foundation for Stronger, More Strategic Client-Agency Partnerships

Immersion sessions and Discovery are essential first steps in crafting an enduring partnership between an agency and clients — opening a collaborative dialogue, ensuring alignment from the outset, and providing critical information to inform effective strategies.

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Blog  /  11.30.2023

Organic Social Media Strategies That Work

In 2024, organic social remains an essential pillar of a holistic public relations + marketing strategy, and is the leading channel for brand discovery and trust. But not all social media strategies are created equal — organic social requires a unique approach.

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Blog  /  10.26.2023

From the CEO’s Desk:
Annual Budgeting for Marketing + PR

With economic uncertainty and shifts in the communications landscape fueled by AI, many organizational leaders question how they should adjust their marketing and PR budgets for 2024.

FOVNDRY’s CEO, Laura Van Eperen, shares a simple, proven rule of thumb—and why maintaining a communications budget isn’t just a recommendation, but a proven best practice.

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Blog  /  10.17.2023

7 Essential Public Relations Tools

Each interaction with the media is an opportunity to shape or amplify your brand’s voice. But knowing which PR tools to use — and how and when to use them — is crucial for navigating the media landscape. In addition to a full suite of digital tactics, our media experts employ these 7 Essential Public Relations Tools when interacting with the media.

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