INSIGHTS

MAKING HEADLINES

Whether creating PR buzz for our clients or generating our own marketing news, we love keeping our thumbs on the pulse of the industry and driving content that can help businesses move ahead.

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News  /  05.13.2022

Fovndry Adds Strategic Communications Professional To Lead Pr Practice Area

Director of Public Relations, with experience leading and executing integrated communications strategies across a wide array of industries, joins FOVNDRY’s Rockville, Maryland team to lead the agency’s PR practice area.

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News  /  05.05.2022

FOVNDRY Recertified To Provide Communications Services Throughout Mid-Atlantic To Public-Sector Organizations

FOVNDRY, an integrated communications agency specializing in public relations, marketing, and creative services, announces its recertification by the North Carolina Department of Transportation (NCDOT) as […]

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Blog  /  04.14.2022

The State of the Local TV Newsroom (Plus, Tips for Pitching to Local TV!)

As an established communications consulting firm with full-time, in-house media relations personnel and expertise, we’re tapping into several former TV news journalists turned FOVNDRY PR staff members for valuable insights into the State of the Local TV Newsroom—offering you current tips for garnering local media news coverage.

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Blog  /  04.05.2022

Striving for a Healthier Tomorrow for “Our Planet, Our Health”

It’s no secret that throughout this pandemic, healthcare providers, scientists, frontline workers, and others have sacrificed each and every day for the greater good. Yet […]

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News  /  03.09.2022

Fovndry Adds Experienced Account Director To Full-Service Marketing Team

Rockville, Md. (March 9, 2022) – FOVNDRY, an integrated communications agency specializing in public relations, marketing, and creative services, adds Adam Berkshire as an account director […]

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Blog  /  03.02.2022

7 Takeaways From A Creative Agency Newbie 

Picture this: You’re a bright-eyed, recent college graduate, equipped with a journalism degree and some real-world copywriting experience in hand. You’ve never worked for an […]

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News  /  02.04.2022

Fovndry Adds Experienced Graphic Designer To In-House Creative Roster

Rockville, MD. (February 2022) – FOVNDRY, an integrated communications agency specializing in public relations, marketing and creative services, is adding Cole Hogan as an experienced […]

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Blog  /  02.03.2022

Thinking Of Rebranding? Here Are Five Good Reasons To Rebrand—The Right Way.

Whether it’s Old Spice repositioning to reach younger audiences with “Not your grandpa’s deodorant”; Dunkin dropping “Donuts” to remind consumers they offer more than just round deep-fried goodness; or the Washington Redskins leaving behind a derogatory term and moving forward with a new unifying Washington Commanders name; there are several major factors that fuel the need for a rebrand.

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Blog  /  01.28.2022

Five Ways To Increase Your Brand’s Perceived Value. And Why That’s So Important For Your Business. 

In marketing and PR, there are many types of “value”: monetary, functional, psychological, and social, just to name just a few. When you take elements […]

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Blog  /  01.21.2022

The Writer’s Block: How to properly use hyphens, en-dashes, and em-dashes

With the language of business becoming more and more conversational, there are a lot of ways to express your point of view. While some punctuation marks have strict rules, others offer more flexibility. FOVNDRY’s content crew shares a few insights when it comes to “making a dash.”

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News  /  11.22.2021

FOVNDRY Adds Versatile Copywriter to Creative Services Team

New junior copywriter—with a background in traditional journalism and copywriting for e-commerce and social media—joins FOVNDRY’s Rockville, Maryland office to support the integrated agency’s growing creative services portfolio. 

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// Sharp Spring Script