INSIGHTS

MAKING HEADLINES

Whether creating PR buzz for our clients or generating our own marketing news, we love keeping our thumbs on the pulse of the industry and driving content that can help businesses move ahead.

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Blog  /  12.01.2023

Immersion Sessions
and Discovery:
Laying the Foundation for Stronger, More Strategic Client-Agency Partnerships

Immersion sessions and Discovery are essential first steps in crafting an enduring partnership between an agency and clients — opening a collaborative dialogue, ensuring alignment from the outset, and providing critical information to inform effective strategies.

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NEW

Blog  /  10.26.2023

From the CEO’s Desk:
Annual Budgeting for Marketing + PR

With economic uncertainty and shifts in the communications landscape fueled by AI, many organizational leaders question how they should adjust their marketing and PR budgets for 2024.

FOVNDRY’s CEO, Laura Van Eperen, shares a simple, proven rule of thumb—and why maintaining a communications budget isn’t just a recommendation, but a proven best practice.

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News  /  10.17.2023

FOVNDRY Recruits PR Team Lead for Maryland Offices

Agency and in-house veteran joins growing public relations practice as PR director.

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Blog  /  10.17.2023

7 Essential Public Relations Tools

Each interaction with the media is an opportunity to shape or amplify your brand’s voice. But knowing which PR tools to use — and how and when to use them — is crucial for navigating the media landscape. In addition to a full suite of digital tactics, our media experts employ these 7 Essential Public Relations Tools when interacting with the media.

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Blog  /  09.25.2023

Crafting Your 2024 Marketing Strategy

A lot goes into developing an effective communications strategy—and doing it right takes time and resources. From reviewing past performance and uncovering new audience insights, to refining your narrative and establishing a plan for achieving organizational goals, FOVNDRY can help set you up for success in 2024 and beyond.

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Blog  /  08.24.2023

The Value of an Integrated Communications Agency’s Approach

Marketing. Public Relations. Branding and Creative. Often, these specialties live in silos, operating independently to achieve organizational goals. But truly connecting, engaging with, and inspiring action among audiences requires coordination and collaboration. And in the communications agency world, that approach isn’t always the norm.

Integrated agencies combine the power of individual niche agencies to build thoughtful, cohesive solutions. Breaking down barriers to achieve greater results, we believe the strongest solutions are developed together.

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Blog  /  07.11.2023

The Writers’ Block: A Hyphen How-To

Had it with hyphens? Take a look at FOVNDRY’s quick hyphen how-to guide and some rules for a few hyphen heavy hitters.

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Blog  /  06.30.2023

Organic Social Media Strategies That Work

In 2023, organic social remains an essential pillar of a holistic public relations + marketing strategy, and is the leading channel for brand discovery and trust. But not all social media strategies are created equal — organic social requires a unique approach.

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Blog  /  06.09.2023

Making the Switch to GA4

Google’s longtime analytics version, Universal Analytics (UA) will soon be made obsolete by Google Analytics 4 (GA4). Organizations need to have their new GA4 property set up as soon as possible, as UA will stop collecting web analytics data on July 1st. It’s imperative that your organization have both your historic and current data integrated in one platform, GA4, for maximum insights and informed strategies.

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News  /  05.22.2023

FOVNDRY Adds Top Talent Across Account Services

Four new account service professionals join FOVNDRY’s growing portfolio of industry leaders.

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News  /  01.06.2023

FOVNDRY Expands Creative Services and PR Teams with Trio of Experienced Professionals

The new appointments will enhance the Maryland agency’s growing portfolio.

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