It’s impossible to deny that the pandemic has changed business as we know it. And it may be a while before things ever return to “normal”. Around the world, some companies have reluctantly closed their doors. While some have reopened, they are finding that their business model needs to make a significant shift. In numerous cases, the only way to endure is to embrace an online presence as the most effective strategy for continuing to drive revenue amid COVID-19 and its aftermath.
A sound digital marketing strategy effectively connects you with your audience across multiple touchpoints—meeting them where they are, generating awareness, and driving them through the funnel toward action. No matter where your audience is located physically, an online model can help to maintain your customer base and even open the door to new, permanent revenue streams.
If you are new to creating or growing a presence online, you might be asking yourself:
In this three-part series, we will share recommendations and considerations for each of these questions.
As with any business plan, it’s important to take time to plan and seek expert guidance when building a digital strategy. Here are factors to consider when getting started:
Armed with these essential foundational elements, we’ll explore specific channels and tactics to consider in your digital ecosystem in part 2 of our series.more insights
FOVNDRY (formerly Van Eperen) is an award-winning, fully integrated communications agency that has made its mark in the public and private sectors, plus a variety of membership-based associations since 2004. We craft custom solutions for multiple industries, including: Health & Science, Transportation, Real Estate, Education, Consumer Packaged Goods, and more. With offices in Rockville and Baltimore, our Maryland-based PR and marketing firm also fulfills the creative and branding needs of businesses and organizations in the DMV and beyond.
We’re a certified minority business enterprise (MBE)/disadvantaged business enterprise (DBE) in Maryland, Virginia, Washington, D.C., Delaware, North Carolina, and Pennsylvania. As well, FOVNDRY is a woman-owned small business (WOSB) that’s on the federal GSA AIMS schedule (GS07F0312T), and on a mission to help DoD and HHS agencies. Get to know us better in person, and connect with us daily via LinkedIn, Twitter, Facebook, and Instagram.